Seth_godin

Seth Godin (born July 10, 1960) is a best-selling author of business books and speaker of the late 1990s to the present. His first book to achieve mainstream popularity was on the topic of permission marketing.

Background

Godin graduated from Tufts University in 1982 with a degree in computer science and philosophy, and he earned his MBA in marketing from Stanford Business School. From 1983 to 1986, he worked as a brand manager at Spinnaker Software.

In 1995, Godin founded one of the first online marketing companies, Yoyodyne. He sold the company to Yahoo! in 1998. As a part of the sale to Yahoo!, Godin became Vice-President of Permission Marketing at Yahoo!. For a period of time, Godin served as a columnist for Fast CompanySeth\'s Blog: So long to Fast Company. Retrieved on 2008-02-16. and in late 2005, Godin founded the "recommendation network" website Squidoo"About Squidoo", Squidoo, pp. 1. Retrieved on 2007-07-15. .

Advertisements on TV and Radio are classified as \'interruption marketing\', which interrupt the customer while he is doing something of his preference. Thus he introduced the concept of \'permission marketing\' where the business provides something of value to the customer and thus obtains his permission and then does marketing.

Thought

Godin combines three elements in his writings. First, the end of the "TV-Industrial complex" means that marketers no longer have the power to command the attention of anyone they choose, whenever they choose. Second, in a marketplace in which consumers have more power, marketers must show more respect; this means no spam, no deceit and a bias for keeping promises. Finally, Godin asserts that the only way to spread the word about an idea is for that idea to earn the buzz by being remarkable. Godin refers to those who spread these ideas as "Sneezers", and to the ideas so spread as "IdeaViruses". He calls a remarkable product or service a purple cow. Yahoo! currently has a model of a purple cow in the lobby of its Sunnyvale campus.

Seth Godin is the author of a popular blog and several books on how ideas spread. Business Week said of him "Seth Godin may be the ultimate entrepreneur for the Information Age".Business Week Frontier. Retrieved on 2008-02-16.

Personal

Godin and his wife Helene live in Westchester County, New York.Amazon.com: Meatball Sundae: Books: Seth Godin. Retrieved on 2008-02-16. Helene is Corporate Counsel at Audible.com.audible.com Investor Relations :: Biography. Retrieved on 2008-02-16.

Bibliography

• Godin, Seth. The Big Red Fez: How To Make Any Web Site Better. New York: Free Press. ISBN 0-7432-2790-5. 
• Godin, Seth (1995). eMarketing. New York: Berkley Pub. Group. ISBN 0-399-51904-1. 
• Godin, Seth (1999). Permission marketing: turning strangers into friends, and friends into customers. New York: Simon & Schuster. ISBN 0-684-85636-0. 
• Godin, Seth (2002). Survival is not enough: zooming, evolution, and the future of your company. New York: Free Press. ISBN 0-7432-2571-6. 
• Gladwell, Malcolm; Godin, Seth (2001). Unleashing the ideavirus. New York: Hyperion. ISBN 0-7868-8717-6.  Excerpt online - Detailing the idea of Viral marketing
• Godin, Seth. Purple Cow: Transform Your Business by Being Remarkable. Portfolio. ISBN 1-59184-021-X. 
• Penguin USA Portfolio; Godin, Seth. Free Prize Inside!: The Next Big Marketing Idea. Portfolio. ISBN 1-59184-041-4. 
• Godin, Seth. All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World. Portfolio Hardcover. ISBN 1-59184-100-3. 
• Godin, Seth; the Group of 33. The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable. Portfolio Hardcover. ISBN 1-59184-103-8. 
• Godin, Seth. Small Is the New Big : and 193 Other Riffs, Rants, and Remarkable Business Ideas. Portfolio Hardcover. ISBN 1-59184-126-7. 
• Godin, Seth. The Dip: A Little Book That Teaches You When to Quit (and When to Stick). Portfolio Hardcover. ISBN 1-59184-166-6. 
• Godin, Seth. Meatball Sundae: Is Your Marketing out of Sync?. Portfolio Hardcover. ISBN 1-59184-174-7. 

References

External links

• Official site
• Official biography
• Seth Godin\'s Blog
• Interview with Seth Godin
• Video → Seth Godin speaks at Gel 2006 (20 min)
• Video → Seth Godin speaks at Google (48 min)
• Video → Seth Godin speaks at TED (17 min)

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